MADDOCK NEW YORK

Photography, Retouching, Design (2018)

New York fashion editor Porter Simmons couldn’t find the handbag she wanted so with a sketch and search for manufacturers, she set out to make it herself. A practical bag for everyday use—a sleek carryall for long work days that could spill over into late nightcaps with friends.

With Maddock, many of Porter’s bags feature an intersecting motif—a nod to duality found in the brand. A clash of old and new. The pair of strength and softness. A give and take. Loose ties and ends that meet. Maddock meets at this very intersection with Porter’s story to fashion a new future, and every pioneering woman before her. Maddock New York is where ends meet.

Photography by JENNIFER GRIMM, Direction and Styling by PORTER SIMMONS, Talent by TIA JONSSON of ANTI AGENCY, Studio Lighting by CODY GUILFOYLE